Social CEO News

YouTube

 

You tube is a video sharing site that has also become a defacto alternative television channel. Many mainstream companies (Budweiser, Old Spice, Doritos, etc.) run commercials specifically created to air on YouTube where they have fewer restrictions on content and messaging.

More than 1 billion unique users visit YouTube each month, watching more than 6 billion hours of video — that's almost an hour for every person on Earth! Every minute of every day, another 100 hours of video are uploaded to YouTube with 80% of the traffic from outside the US. The platform supports 61 languages.
 
Created in 2007, the YouTube Partner Platform allows more than a million content creators from over 30 countries around the world to earn money from their YouTube videos. Thousands of these "user channels" are making more than $100,000 a year.  
 
Besides being a free medium over which to broadcast, when the best ads go viral, they are able to connect with consumers in a way they could never attain on traditional broadcast medium.
 

As a company, your organization might want to maintain your own YouTube channel as a way to share product information with your customers, to publish unique, viral ads or to share news and information about your organization.